Tuesday, November 12, 2013
Why hasn't the tech industry disrupted the textbook industry yet?
Excellent discussion about Why hasn't the tech industry disrupted the textbook industry yet?
Here are a few of the answers:
* A big reason for the slowness is that textbook buying decision-making is done by government bodies -- state education agencies and departments that make these decisions. (a case of government slowing down innovation).
* Moving books to digital was not the value proposition - the real value proposition was having a lighter, handheld library on the go! Until that was possible, nobody wanted to read digital books.
* In a Los Angeles pilot program: “at three campuses more than 300 students deleted security filters, allowing them to freely browse the Internet and prompting officials to suspend the use of IPads at these high schools. There was a recall, and supposedly 1/3 of the IPads haven't yet been returned; rumors are that between 5-10% have been dropped and broken, and another 5-10% are irretrievably lost.”
Most of these challenges would be easily overcome in a private business.