Here are a few
of the answers:
* A big reason for the
slowness is that textbook buying decision-making is done by government bodies
-- state education agencies and departments that make these decisions. (a case
of government slowing down innovation).
* Moving books to digital was not the value proposition - the real value proposition was having a lighter, handheld library on the go! Until that
was possible, nobody wanted to read digital books.
* In a Los Angeles pilot program: “at three campuses more
than 300 students deleted security filters, allowing them to freely browse the
Internet and prompting officials to suspend the use of IPads at these high
schools. There was a recall, and supposedly 1/3 of the IPads haven't yet
been returned; rumors are that between 5-10% have been dropped and broken, and
another 5-10% are irretrievably lost.”
Most of these challenges
would be easily overcome in a private business.
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